The new music video for the single “Come Undone,” by South African ambient indie-folk artist Jeri Silverman, depicts a shadowy dance through the unspoken appetites of the inner self. Silverman is followed going about a daily routine, but each frame plays a trick on the eye with something slightly off-kilter. It’s a quirky beauty muddled with a dark moody aesthetic to present the idea of things not being exactly as they seem. “Come Undone” is Silverman’s latest single which was released August 23.
Silverman wrote “Come Undone” when she had relocated to her hometown of Cape Town after 10 years of living in New York City. It was a time to regroup and reflect on new rhythms emerging within her after the frenetic pace of the NYC lifestyle. Directed by photographer Gavin Goodman, and shot by Thomas Roos, the video plays with the imagination of the self. The video features a male counterpart dancing alongside Silverman, whose hands ‘brush her teeth’ and ‘wash her hair’. Is he her lover or just another aspect of her fragmented self? The two perform multiple choreographed dance routines in the dimly lit room, the moody aesthetic further alluding to the hidden thoughts that lurk within. While Silverman’s selves ‘come together’ to find this new rhythm, it is both a hint towards a deeper longing to truly come undone as much as it is a dance to be with these deeper parts.
With just a peek of golden light shining through each dusky room, Silverman conspires with her innermost desires to reject the ordinary. Walking with stillness and serenity, the delusions build within. Silverman calmly jumps into a pool wearing a glistening evening gown, floating peacefully on the surface, her black dress and dark hair billowing around her. The uninhibited essence of the song roams freely across the viewer’s mind, as Silverman is left to sit with her stories.
About Jeri Silverman
Jeri Silverman’s music is darkly self-reflective folk-pop that’s both moving and uplifting. The South African-born singer developed her visceral writing style amidst the hustle of living in New York City, writing deep into the heart of sleepless nights.
Her “bright surfaces and conflicted interiors” (Bernard Zuel, Fairfax Media) stirs listeners into the heart of their own longing and fears. Most recently she has played Garden State Festival in Cape Town with Laura Burhenn (The Mynabirds), Kyp Malone (TV on the Radio) and Dave Depper (Death Cab for Cutie). Her first two records, Leaflike (2014) and Dear Life (2018), received wide critical acclaim, national airplay across the US and South Africa, and iTunes playlisting. Recorded during a visit back to New York City with the producer of her previous album, Katie Buchanan, her two upcoming singles, “Come Undone” and “Fall For This” are out for release in 2019.
Praise for Jeri Silverman
“Few releases in the singer/songwriter genre will capture people’s attention like this EP from South African born Jeri Silverman” – Cyrus Rhodes, No Depression
“This is a performer with songs that won’t waste your time. The talent here burns so bright that missing it would be a shame” – Joshua Stryde, Music Existence
“a unique voice rising out of the indie scene” – William Elgin, Indiemunity
“Jeri Silverman isn’t a cliché and her EP Leaflike is a work of musical art” -Shannon Cowden, Indie Music Review
“She’s a technically gifted singer with the rare ability to utilize technique in a way that enhances emotiveness” – Gilbert Mullis, Gashouse Radio
“Silverman brings exquisite emotional range to bear in her vocal and it helps embody the quiet, but desperate, longing lurking within the song’s speaker” – Lance Wright, All What’s Rock
“there’s no question listening to these songs that Silverman is a formidable talent destined to deepen and transform the scene. Her cover of Fleetwood Mac’s ‘Dreams’ is far from a throwaway stab at mainstream attention” – Bradley Johnson, Indie Artists Alliance
