I began my 20 year music industry career working for SXSW Music and Media Conference. I then went on to work for BMG Distribution for 10 years in the alternative music department where I championed bands like Kings of Leon, Ray LaMontagne, The Strokes, Belle & Sebastian and The White Stripes. In 2002 I launched Green Light Go Music PR as a haven of honesty, integrity and passion for underrepresented artists and labels. I have since been named Mentor of the Year by the University of Michigan, Dearborn, appeared as a panelist at NXNE and been an official SXSW mentor.