Project Description
Similar Artists: Sheryl Crow, Tom Petty, Chrissie Hynde
Gen X are often referred to as the invisible ones. But in 2020, the lost generation is finding itself. It feels prophetic that the husband and wife duo, Westberg, the generation of latchkey kids, would set out to give Gen X a voice prior to being propelled into a pandemic. They say, “As kids, I think we were much more adapted to being alone or with fewer people or our families for extended periods of time.” Ariel Westberg and RIAA-certified multi-platinum pop/electronic producer Scott Bruzenak aka Noisecastle III were both latchkey kids. They say, “In 1992 you’d come home and have a handful of albums to listen to, a handful of video games that you probably got from the mall, maybe a movie rented from Blockbuster, maybe some TV. That’s it. You were alone or maybe hanging out with one or two friends.”
“We’re used to a slightly more deprived state.”
Their Gen X studies began in 2018 when the duo began production on their upcoming EP. The duo frames their Gen X experience as they drift into middle age. There’s a persistent questioning of how we got here amongst a sentiment of resilience and survival. It represents a hope for the present moment, both for Gen X and other generations.
RELEASES
“Simple” Single
Release Date: June 29, 2020
Record Label: Noisecastle III
Westberg, the Gen X duo of Ariel Westberg and Scott Bruzenak (aka Noisecastle III), wanted to get back to simple. That didn’t mean their usual experimentation was off the table: they collected melodic fragments and blended some of their hallmark eclectic harmonic detours that still ended up in several songs on the resultant album, Boomer Studies, due out Sept 18. The first single off the album, coincidentally titled “Simple” is a generous reflection on aging gracefully, by a musical collaboration still a long way from being done creating surprises for their listeners.
Bio
Gen X are often referred to as the invisible ones. But in 2020, the lost generation is finding itself. It feels prophetic that the husband and wife duo, Westberg, the generation of latchkey kids, would set out to give Gen X a voice prior to being propelled into a pandemic. They say, “As kids, I think we were much more adapted to being alone or with fewer people or our families for extended periods of time.” Ariel Westberg and RIAA-certified multi-platinum pop/electronic producer Scott Bruzenak aka Noisecastle III were both latchkey kids. They say, “In 1992 you'd come home and have a handful of albums to listen to, a handful of video games that you probably got from the mall, maybe a movie rented from Blockbuster, maybe some TV. That's it. You were alone or maybe hanging out with one or two friends.”